Steve Susi brings more than two decades of cross-platform creative leadership to Brand Spanking New York, the brand consultancy he started in 2003.
A published poet with written work in both the Smithsonian Institution and Library of Congress, Steve Susi has won awards handling some of the world’s best-known brands, including Mercedes-Benz, Gucci, Rolex, Cadillac, Coca-Cola, Procter & Gamble brands, IBM, Heineken/Amstel, adidas, and dozens more.
As Brand Spanking New York, Steve has re-staged and created original brands in the U.S., Europe, and Central America, and his work has been showcased in media outlets worldwide: Communication Arts, Adweek, Advertising Age, Creativity, Brandweek, The New York Times, Print, Crain’s New York, Forbes, CNN, Étapes (Paris), and CBS 2 New York.
Steve is now writing his first business book, Currency of the Mind: Money, Information, Loyalty, and Time.The work approaches notions of brand from both psychological and visceral perspectives in the liminal moments of conversion: awareness to engagement, consideration to purchase and, ultimately, loyalty to evangelism. We call the holistic preparation for these moments “marketing.” Money, Information, Loyalty, and Time are the ingredients in a fluid recipe of the rationale and emotion driving every human election. Currency attempts to deconstruct these patterns — always in flux in the customer's mind — for the brand manager, entrepreneur, junior copywriter, art director, and CEO alike.